Comment Sharing
Fandom connects 100M+ Facebook Creators and Fans through deeper engagement. A key feature is Comment Sharing, which allows all users to feature favorite comments across Facebook and external platforms.
Role: Lead designer
Strategy | Cross-functional alignment | Product Design | Visual Design
Comment share to feed
Comment share to story
Comment shared to Messenger
Core problem
Fans were screenshotting and sharing comments manually. They want to share their favorite comments, but have no simple, native way to do it.
Sticker explorations
Ephemeral expressions
Young adults (ages 18-24) were particular drawn to a more subtle and ephemeral expression. They value their privacy and don’t like sharing when posts feel permanent and serious.
Long press on a comment to share to Story
High intent fans
Fans are deeply invested in their communities and tools. The MVP focused on testing the intent by placing “Share to Story” in a familiar place that doesn’t distract from the comment section.
Long press on a comment to share to Story
Expressive and Scalable
Sharing comments should feel fun and spark discovery. Members valued Stories for their ephemeral nature, and Messenger offers a private, low-stakes space that feels distinct from the permanence of a feed post.
Share to Messenger
User testament
24% lift in young adult engagement
30% repost in 2 weeks