Universal PayPal Button
$1.5T TPV ecosystem where BNPL now drives 10% of total volume.
Tasked with creating a "Universal BNPL Button," I conducted a deep-dive exploration that proved a single-element approach was too heavy for the UX. Instead, I architected a multi-phase ecosystem that surfaced flexible payment options at strategic moments in the buyer’s journey. This shifted the focus from "adding a button" to optimizing the end-to-end conversion funnel, resulting in a more seamless and successful user experience.
Role: Lead Designer
Strategy & Roadmap | Cross-functional alignment | Product Design | Visual Design
I pivoted the project from a tactical UI request, a Universal Button, into a systemic exploration of Buy Now Pay Later discovery.
Two Buttons
Having 2 buttons has proven to have a +12% lift on Branded TPV
Even as we evolve into agentic checkout with agents in conversations, the 2nd button is a viable solution to bring Pay Later awareness.
Two Buttons
Agentic conversational checkout
Upstream Messaging
Having upstream messaging results in +8% lift on Branded TPV
By surfacing PayPall BNPL messaging early, we can empower customers with upfront payment flexibility to reduce checkout anxiety and increase purchasing confidence.
By allowing PayPal members to edit their saved card, consumers can select the Pay in 4 option in the carousel.
Identifying additional opportunities
Recognizing the massive variety within our checkout ecosystem, I identified 3 additional high-impact surfaces where 'Universal' components fell short.
This expanded the scope into three distinct workstreams that optimized for conversion across diverse partner integrations while preserving PayPal’s core presentment principles.