Fan Appreciation and Celebration
In any Facebook community, the relationship between Creators and Fan is key to foster strong communities. Creators deeply value fan connection, where direct recognition fosters a true sense of belonging.
Role: Lead Designer
Team: PM | Content designer | Researcher | Engineering team
Strategy & Roadmap | Cross-functional alignment | Product Design | Visual Design
Weekly Recognition
Creators of all sizes cares a lot about fan appreciation but they don’t have the right tools in place. I provided Creators a weekly board that identifies a creator’s most loyal advocates each week and allows them to quickly select the fans they want to appreciate and share out a post.
I designed a weekly board that identifies a creator's most loyal advocates and lets them quickly select fans to appreciate and share a post. Creators loved the concept.
Limited Images
Creators loved the tool, but kept telling us the same thing: the image options were too limited and often failed to represent their diverse communities.
By leveraging Generative AI, we gave Creators a way to quickly and playfully create custom imagery that actually reflects who their community is.
Metrics
Completion
Return Creators
Creator flow
Even though the goal was to improve the Creation page. I didn’t want the AI experience to be too complicated. Thanking a fan should feel lightweight and fast.
Since GenAI is a new feature, I wanted to provide it in a familiar and open environment for Creators explore.
Create not Overwhelm
Creators should not feel overwhelmed by the amount of choices. To prevent choice overload, the interface presents a curated set of four distinct options. This strikes the optimal balance between variety and focus. By integrating direct feedback loops and rapid regeneration, creators should feel in control of the iterative process rather than overwhelmed by its scale.
Explorations for how generated images can be displayed and selected. They can regenerate, see multiple options and provide feedback if it’s not up to the quality they desire.
Generated images should still be ‘remembered’ for comparing and switching back.
Latency
When images are generating, 20 seconds is an eternity for Creators waiting. So instead of a blank wait that could cause drop-off, I experimented with loading states that feels atmospheric, adding just enough motion and delight.
Prompt error
Not every prompt will be policy compliant. Rather than leaving creators at a dead end, the error state owns it clearly and keeps the creative momentum going.
Ready to share
We land the Creators back in the familiar composer. They have all the previous tools to edit more.
Creators have the final say. GenAI is just a part of the process, not the ultimate creative controller.
Learnings and next steps
By transforming fan engagement into personalized moments, we gave Creators the expressive tools they'd been asking for, closing the gap that static, limited imagery couldn't fill.
In the MVP, we saw a 25% completion rate and 15% biweekly return from Creators.
The vision extends beyond Fan Appreciation. AI-powered creation could become an ambient layer across the Creator toolkit.
Next step
Creators often dropped off at prompting. They either didn’t know where to start or felt that they weren’t getting what they wanted. To help guide them, I designed a richer layer of input guidance including prompt suggestions, style direction, and contextual cues for the next phase.
